HKUST MBA SUNDIAL

Issue #12 (Sep 2021)

LEADERSHIP INSIGHTS
Moving Fast to Keep Up with Business Technology

With so many new technologies emerging, companies today are acquiring high-quality talents and developing new technological capabilities to transform their operations, connect with customers, revamp existing markets, and create new ones. Competition is fiercer than ever. Changes need to be timely and spot on. How are market leaders leading from the front with their vision and judgement?

In line with these development, HKUST MBA originated the C-Suite Executive Sharing series to gain insights from thought leaders and game changers in various industries, In the first two sessions, leading executives from yuu Rewards, the largest customer loyalty program in Hong Kong; and ZA International, a leading virtual bank, discussed how they have used infotech to address their business needs and impact the market.

The events were very well received by MBA community members, with our guest speakers also enjoying the opportunity to interact and exchange views with the enthusiastic audience. Many thanks to all who participated and made the series a fruitful one!

Unable to tune in for the live events? Visit our knowledge archive on HKUST MBA Virtual Alumni Hub, which provides summaries capturing the key takeaways for each webinar. Log in to read the C-suite recaps here.

Loyalty Marketing Reinvented Digitally

Mr. Mark Sage
Chief Operations Officer,
yuu Rewards (Dairy Farm)

Mr. Mark Sage shares insights on how retail conglomerate Dairy Farm created digital engagement and gained deeper understanding of its customers’ needs through the launch of yuu Rewards, Hong Kong’s first digital coalition loyalty program. yuu Rewards proved an immediate hit, with over three million members recruited and more than 50 billion points awarded in just seven months. Joining Mark for the discussion is Ms. Crystal Chan, IT Director for IKEA and Group Digital Products, Omni-channel and Loyalty, at the Dairy Farm Group.

Success Factors for Virtual Banking

Mr. Wayne Xu
President, ZA International and
CEO, ZA Insure

In 2019, ZA Bank became one of Hong Kong’s first virtual banks, going on to become a virtual bank leader in the city and to establish a firm footprint in the financial sector. In this interactive session, Mr. Wayne Xu exchanges ideas with our MBAs on how Fintech, driven by user experience (UX) design, has disrupted the banking industry and helped ZA succeed. For those seeking to start a career in the digital banking industry, diverse knowledge and the ability to learn fast are key attributes, according to Wayne.

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